Role Overview & Responsibilities
Buying traffic is easy. Buying the right traffic is the job.
ErthDev is looking for a Media Buyer who understands that successful paid campaigns aren't about spending a bigger budget-they're about making better decisions.
You'll help us build predictable acquisition channels and turn paid media into measurable business results.
What you'll do
- Plan, launch, and optimize paid advertising campaigns.
- Manage campaign budgets and allocation.
- Define audiences and targeting strategies.
- Develop and test campaign creatives and messaging with the design and content teams.
- Monitor CPC, CPM, CTR, CPL, CPA, conversion rates, and other relevant metrics.
- Run structured A/B tests.
- Analyze campaign performance and identify opportunities.
- Build and improve conversion funnels.
- Coordinate tracking and attribution with the marketing and technical teams.
- Produce performance reports and actionable recommendations.
- Research competitors and advertising opportunities.
- Continuously test new audiences, platforms, creatives, and messaging.
The ErthDev approach
We don't optimize campaigns simply because a dashboard says one metric improved.
We care about the full funnel:
Impression → Click → Lead → Qualified Opportunity → Customer
You'll work closely with marketing, content, design, sales, and business development to understand what happens beyond the ad platform.
What you'll get
- Fully remote work from Egypt
- Flexible working hours with collaboration overlap
- Cairo office access when needed
- Paid annual leave and sick leave
- Performance bonuses and annual salary reviews
- Learning and development support
- Courses and certifications
- Conference opportunities
- Equipment and internet support
- Medical insurance
- Mentorship and career growth
- Real ownership over paid acquisition
Hiring process
Application → Initial Conversation → Practical Marketing Assessment → Interview → Final Conversation → Offer
If you enjoy finding the signal inside the data and turning it into growth, we'd like to talk.
Apply through LinkedIn Easy Apply or the ErthDev careers page.
Qualifications & Architectural Expectations
What we're looking for
- Practical paid media experience.
- Strong analytical and numerical skills.
- Understanding of conversion funnels.
- Experience with campaign optimization.
- Strong understanding of audience targeting.
- Ability to interpret campaign data and make decisions from it.
- Experience testing creative and messaging.
- Understanding of tracking, attribution, and conversion measurement.
Experience with Meta Ads, Google Ads, LinkedIn Campaign Manager, Google Analytics, conversion tracking, remarketing, and B2B lead generation is valuable.